Margin or markup? Get both, instantly.
A free margin and markup calculator for small businesses and online sellers. Enter any two of cost, price, margin, or markup. In ChatGPT it also prices whole product lists for a target margin, rounds to .99 charm prices, deducts Stripe, PayPal, Shopify, Etsy, or Amazon fees, and exports a CSV.
Margin is profit ÷ price Buy at $60, sell at $100: $40 profit is a 40% margin.
Markup is profit ÷ cost The same $40 on a $60 cost is a 66.67% markup.
Fees change the answer Price so the margin after card or marketplace fees still hits your target.
Guides
Margin vs MarkupMargin and markup are not the same number. Learn the formulas, a $40 cost / $50 price example, how to convert between them, and why mixing them up underprices your products.How to Calculate Profit MarginProfit margin is profit divided by selling price. Learn the gross margin formula, how to set a price for a target margin, and how margin differs from markup, with a free calculator.Markup Percentage FormulaMarkup percentage is profit divided by cost. Learn the formula, how to get a selling price from a target markup, and how to convert markup to margin, with a free calculator.Margin to Markup Conversion ChartConvert any markup to a margin, or a margin to a markup. Includes a full chart, the two conversion formulas, and a free calculator.
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